UX Designer
& Product Designer
Designing data-driven product experiences that scale.
I'm Vinitha Mallapally — a UX designer with 4+ years across fintech and consumer products, delivering measurable impact through research, design systems and experimentation.
I design products that measure up.
I'm a UX & Product Designer who treats every screen as a hypothesis. My work sits where product thinking, data and craft meet — turning ambiguous problems into shipped, measurable outcomes.
At Mercury I redesign onboarding and permissions for startups managing real money. At Zomato I helped 200k+ restaurant partners read their business at a glance. In both, I lead with research, design with systems, and validate with experiments.
Selected case studies
Two deep dives into shipping product design at scale — fintech and consumer.
Mercury Onboarding & Permissions Redesign
Reducing onboarding drop-off and giving admins precise control over team permissions.
Zomato Partner Dashboard & Design System
Personalized analytics and a unified design system for 200k+ weekly restaurant partners.
A loop of research, design and proof.
Research
User interviews, behavioral analytics, journey mapping and heuristic audits to ground decisions in evidence.
Strategy
Reframing the problem, prioritizing jobs-to-be-done, defining success metrics and shaping a clear product narrative.
Design & Validation
High-fidelity flows in Figma, motion in ProtoPie & Framer, validated with usability tests and A/B experiments.
A modern toolkit for end-to-end product design.
Where I've shipped impact.
- Redesigned account onboarding → −12% setup abandonment
- A/B tested core transaction flow → +18% DAU across 100k+ businesses
- Architected a 150+ component design system in Storybook & Zeroheight
- Permissions console → 30% faster admin workflows
- Redesigned partner analytics dashboard → 40% faster time to insight
- +15% weekly partner retention with real-time alerts
- Unified design system across 8 modules → −55% UI inconsistency
- 25+ usability sessions, 88% task completion
The numbers behind the pixels.
Let's build meaningful products together.
Open to full-time UX & Product Design roles, contract collaborations, and product-design consulting.