Reducing onboarding drop-off and giving admins precise control over team permissions.
Role
UX Designer · Mercury
Year
2024 — Present
Tools
Figma, ProtoPie, Framer, Storybook, Miro
Impact
−12% onboarding drop-off
The Problem
Mercury's onboarding had a 22% mid-flow abandonment rate, and admin tools made it hard for finance teams to manage spending limits and permissions for growing startups.
Process
20+ interviews with founders, CFOs and finance leads to map decision moments
Journey mapping and friction audit across the first 7 days of activation
High-fidelity prototypes in Figma + ProtoPie, validated in 3 rounds of usability testing
A/B testing on a core transaction flow used by 100k+ monthly businesses
The Solution
A guided, progressive onboarding with contextual help and a permissions dashboard that lets admins manage roles, approvals and spending limits in one place.
Walkthroughs
Recorded prototype interactions and shipped flows.
